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Buyer Personas

5 Steps to Marketing Automation Success

5 Steps to Marketing Automation Success 

December 8, 2020 by Advertising

Successfully delivering appropriate messages helps you lead customers step by step through their buying cycle. Marketing automation enables you to set up a workflow of highly personalized marketing messages designed to convert website visitors into leads and then your new leads into paying customers.  In addition to increasing leads, marketing automation systems can help increase cross …

Read more5 Steps to Marketing Automation Success 
Here’s Your Must-Have Digital Strategy Checklist 

Here’s Your Must-Have Digital Strategy Checklist 

March 9, 2020 by Advertising

When discussing your digital marketing strategy, we can’t forget about all the other basic business elements that will contribute to your plan of action. Understanding your “why”, having a polished elevator pitch, defining your buyer persona and knowing your competitive advantage are crucial concepts to take into consideration before implementing your digital strategy.  According to …

Read moreHere’s Your Must-Have Digital Strategy Checklist 
Buyer Persona

How to Identify Your Ideal Customer Using a Buyer Persona

February 11, 2020 by Advertising

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on… That being said, you can’t execute a successful digital marketing campaign …

Read moreHow to Identify Your Ideal Customer Using a Buyer Persona
10 Tips to Run an Inbound Marketing Campaign

10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business

May 2, 2017 by Advertising

In the business world, there are many different sub fields discussed about the promotion and advertising of your given business. One of the most important concepts to gain revenue and overall sales on your business is how you integrate marketing strategies daily. Without a plan to market and sell your business to customers, you will …

Read more10 Tips to Run an Inbound Marketing Campaign for Your Delaware Business
7 Steps to Making Your Website a Success 2.16

Want to Make Your Website a Success? Check Out These 7 Steps

March 8, 2016 by Advertising

Advertising your business is a big part of growing your business. But if you don’t have all your ducks in a row, you could be wasting your advertising dollars. To be a success, you need a website that works for you and allows your customers to get what they need. Many companies invest large amounts …

Read moreWant to Make Your Website a Success? Check Out These 7 Steps

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