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7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile

June 20, 2017 by Advertising

Have you been considering building a mobile app for your B2B Company? Many deem that mobile apps are more for B2C businesses. Not true.

While it is easy to see great value of a mobile app for a B2C business, such as streamlined ordering, push notifications and the ability to offer incentives to customers through loyalty programs. With B2B marketing, it gets a little more obtuse on what the value can be for developing a mobile app.

A well-designed B2B mobile app can give a great ROI and help build a clientele base that is loyal and easily accessible.B2B Mobile Apps Delaware  If your business is in manufacturing, a mobile app can be useful to clientele who may be researching your product. There is the added benefit of streamlining the ordering process. A regular client could place orders based on past ones easily from anywhere.

Likewise, imagine how empowering a mobile app could be for your sales team. They will have easy access to CRM information, such as sales, marketing, quotes and invoicing that they can conveniently share with prospects and clients.

Do you want to stay ahead of your competitors? If your current mobile strategy does not include Mobile Apps, now is the time to consider investing in one. In today’s post, we are sharing 7Top Reasons Your B2B company  can absolutely benefit from a Mobile App.

7 Great Mobile App Features for B2B Companies That Will Make Their Clients Smile:

  1. Promotional Features: If your business holds special events, such as trainings, seminars, symposiums, or promotions, a mobile app can be invaluable by allowing you to showcase key information & promotions, track attendees and post comments or updates.
  2. Newsletter Sign Up: Entice clients to sign up for your mailing list in order to get exclusive updates, industry based news, special offers or notifications. By becoming an authority in your industry through sharing valuable content, you will develop a trust and reputation which translate into sales.
  3. Appointments and/or Consultations: Your clients will appreciate the ease with which they can schedule appointments or consultations. Your sales team can utilize this feature to schedule appointments with clients and prospects, helping to get more business on the books.
  4. Push Notifications: Send exclusive messages directly to your clients’ phones. Push notification can utilize geo-fencing marketing technique to target clients based on their location.
  5. Merchandise or Invoicing: Build your own marketplace or integrate with your current online store. Customize your products and descriptions, accept payments in-app (set up shipping and taxes) and add an option for pick-up or virtual delivery, if your product is digital.
  6. Loyalty Programs: Even a B2B can benefit from creating a loyalty program rewarding repeat clients with incentives, coupons or promotional items.
  7. CMR System: Easily connect with, manage and contact clients. View your app’s user-base and their locations. Easily access all orders or see how users interact with your app.

The best way to develop a B2B mobile app is to thoroughly analyze your business and think creatively about what types of mobile app features will best serve you and your clientele.  Customizing and testing your mobile app will add true value to your B2B mobile marketing, creating a streamlined process for you and your clients.

Advertising Is Simple, a full service advertising company in Delaware, is offering a chance to win a free mobile app for one lucky business through the end of June.

Will it be you?

You can’t win if you don’t enter, so Click Here to find out more now – Good Luck!

Filed Under: Advertising Delaware, digital marketing, mobile app, Mobile Marketing, Mobile Optimization Tagged With: Mobile apps, Mobile apps Delaware, mobile marketing, mobile-friendly

5 Reasons Your Retail Store Needs a Mobile App to Stand Out From the Competition

June 13, 2017 by Advertising

5 Reasons Your Retail Store Needs a Mobile App to Stand Out From the Competition

Ecommerce has been making strides in the digital marketing industry, and it’s time for traditional retail stores to acknowledge it. Considering the digital era we live in now and how fast it changes, the shopping experience will only continue to evolve for both the shops and the customers. Needless to say, it’s only smart for retail businesses to face this problem sooner rather than later.

Do you want to stay ahead of your competitors? If your current mobile strategy doesn’t include Mobile Apps, it’s time to consider why. In today’s post, we’re sharing 5 Top Reasons Your Retail business absolutely needs a Mobile App.

5 Reasons Your Retail Store Needs a Mobile App to Stand Out From the Competition

 

  1. Personalized experience – A mobile app will not only enhance your customers’ in store experience, but also cater to the tastes and needs of each one of them. With an app, you can keep the customers informed about the latest inventory based on his/her interests. That’s added value to your relationship with the customer! Not to mention, it’s uber convenient, too.
  2. Increased Customer Engagement – Your relationship with the customers doesn’t have to be limited to the times they visit your store. Thanks to a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.
  3. Direct Marketing Channel – Unlike traditional marketing channels, Mobile Apps have a wider reach and can be integrated on multiple marketing sources. They also allow you to run flash sale campaigns that attract lot of sales these days. The biggest advantage? Your marketing campaign would run 24/7, so you can be visible to your costumers at all times!
  4. Personalized Loyalty Programs & Rewards – No better way to reward your users! Consumers are much more inclined to download and use your app if they know they’ll be rewarded. Also, the great thing about apps is the fact they give marketers the power to create a personalized rewards program based on the individual costumer.
  5. It’s fun. – Let your costumers be more interactive with your brand! There’s nothing better for branding than showing off your fun personality and let your customers relate.

 

Can you see how a mobile app for your Delaware retail business could come in handy? Mobile apps mean more awareness and reach for your business and which can result in more loyal customers and increase in sales.

Apps are handy, and the businesses around the world are taking notice of that more and more each day. What about your Delaware business – is it ready to embrace the mobile app revolution?

 

Check out some of the Retail Store Mobile Apps developed by Advertising Is Simple below.

 

TriState Liquors Mobile App developed by Advertising Is Simple Delaware

Tri state mobile app download

DB Tailors Mobile App developed by Advertising Is Simple Delaware

Want to win a FREE Mobile App for your Retail Store? We are giving away 1 fully developed app featuring up to 12 functionalities!

Check out this link for more information on how to enter.


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Filed Under: Advertising Delaware, Branding your business, digital marketing, mobile app, Mobile Marketing Tagged With: Mobile apps, Mobile apps Delaware, mobile marketing, mobile marketing Delaware, mobile-friendly

7 Reasons to have a Mobile App for your Delaware Business

March 23, 2017 by Denise Bernstein

7 Reasons to have a Mobile App for your Delaware Business

This generation we live in is very mobile friendly. It seems like everywhere you look someone is using a mobile phone for basic phone calls and for also other useful things like surfing the internet. Most people of the millennial generation grew up with some kind of mobile device in their hands at all times big or small.

Generations before have used phones but not in the ways that are available to phones today. One thing that has become available on pretty much any touch screen phone are mobile apps. They pretty much are the easiest way to access information about a particular search engine or business in the palm of your hands. For business use, mobile apps could be of great benefit.

Here are 7 Reasons Your Business Should Have a Mobile App:

  1. Push Notifications:  A great way to engage with your customers.  Update customers on events, specials, news, etc.
  2.  Loyalty Programs:  Easy to use customer loyalty programs to encourage repeat customers.
  3. Available to customers at all times:  Day or night, customers can access your app to get information on products/services or send in a question through a form.
  4. Brand Recognition: The more customers use your app, the more they will recognize your branding techniques and associate certain things with your companies brand.
  5. Competitors:  Competitors may not have an app yet, which will make your business stand out.  Creating a mobile app lets your customers know you care about their needs and how easily they can access information about your business.
  6. Integration:  You can integrate multiple marketing sources into one place.  Connect your YouTube channel, social media accounts, PDFs, web site pages and more all into your mobile app.
  7. Directions:  You can easily provide directions right from your app to your storefront/restaurant/office/etc.

It sounds to me like mobile apps are very handy. Apps have so many different features that most websites that you look at for a local business probably wouldn’t. Push notifications give you up to date quick alerts about business recognition and reach that you can get in the palm of your hands.

Also, given the fact that apps are available all day at any time, customers can reach your business at their convenience to learn about your business at any time fast and easy. The main thing to point out about having an app is that your competitors might not have one.

Things means more awareness and reach for you and also more business that could come in from it. To me, this sounds like a win-win situation for both sides. Apps are handy, and the business world around you are taking notice of that every day.

Check out this app that we did for our client at Tri-State Liquors in Delaware:

tri state liquors mobile app by Advertising is Simple


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

 

Filed Under: Advertising Delaware, digital marketing, mobile app Tagged With: advertising Delaware, Mobile apps, Mobile apps Delaware, mobile-friendly

Why Businesses Need to Keep Up With the Mobile Movement

November 8, 2016 by Advertising

It is no understatement that mobile technology has greatly impacted the world these last few decades. Our mobile phones play an integral part of how we perform day to day tasks , keeping us connected 24/7.

The mobile movement has changed consumers’ expectations as they fully expect to have a mobile optimized experience and will abruptly abandon a website that is not mobile friendly.

According to the ‘KPCB Internet Trends 2016 ‘ study, the average mobile user spends 4–5 hours on their mobile device, has 30 apps installed and uses about 12 apps per day . Most of the time is captured by 3 apps. In the United States it is Facebook, Chrome, and YouTube. Globally its Facebook, WhatsApp, and Chrome. With Chrome in the top 3, it’s important to optimize interactions between the mobile app and mobile website.

It makes sense that app creation and usage has exploded. Game and productivity apps allow us to play, multi-task and improve our lives – all from one device.

As a business owner or marketer, don’t discount your industry as not right for mobile marketing. At this very moment someone out there is using their smartphone to search for exactly what you offer.
Why Businesses Need to Keep Up With the Mobile Movement

For a limited time get $500 Off Our Mobile Apps

$500 off mobile apps

 

 


If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your online presence, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Filed Under: Mobile Marketing, Mobile Optimization, Mobile Website Design Delaware Tagged With: mobile marketing Delaware, mobile-friendly

If You Don’t Make Your Business Mobile-Friendly Now, You’ll Hate Yourself Later

September 25, 2015 by Advertising

Mobile-Friendly Websites

Businesses across the globe are making a mobile optimized experience for smartphone users a top priority. So should your business.

With mobile usage surpassing desktop and 25% of all searches being done from mobile devices, not optimizing for mobile users is like handing over a quarter of your possible customers to your competitors that have embraced the mobile marketplace.

Making contact and taking action are important features to take into consideration when planning out a mobile website. Many smartphone users are making spur of the minute decisions, such as where to eat or purchase an item by searching for reviews, price comparisons and product specifications from their mobile device.

What exactly are smartphone users looking for in a mobile website?

  • Site Speed
  • Big mobile-friendly navigation buttons
  • Easy access to business contact information
  • ‘Click to Call’ button
  • Engaging Videos
  • Social Media links
  • Easy Access to Information
  • Easy to Use Search Bar
  • Limited scrolling & pinching
  • Option to visit non-mobile site
  • Ability to save information for later

It is important to have a clean and efficient design that fits a small screen and is easy to navigate. Google updated its algorithm this past April to give higher ranking to those businesses whose sites are mobile optimized for mobile searches.

Check to see how mobile friendly your site is using Google’s ‘Mobile-Friendly’ Test

If a site is not mobile-friendly, users get annoyed and that is bad for business and bad for your rankings in search engines. Over 70 percent of mobile users say that a well-designed mobile site is important to them and over 60 percent of them say they will leave a non-friendly one.

Advertising is Simple can design the mobile-friendly website your customers are demanding, give us a call today!

info@AdvertisingisSimple.com | 302-407-0431 | www.advertisingissimple.com

Filed Under: Advertising Delaware, Internet Marketing Delaware, Mobile Website Design Delaware Tagged With: mobile marketing, mobile marketing Delaware, mobile website design, mobile-friendly

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