email marketing

These 3 Email Marketing Tools Will Help You Achieve Your Goals!

April 15, 2019 by Advertising

These Email Marketing Tools Will Help You Achieve Your Goals

Email marketing is an excellent digital marketing tool to reach your ideal customer – regardless of the device they use.

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out:

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Best Practices for Email Marketing Success

March 25, 2019 by Advertising

Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns?

We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have to be this way?

InsideSales.com analyzed over 18 million email marketing campaigns and today we’re going to share with you their research. We will also share useful tools to help boost your email marketing efforts in the future.

OPEN RATES

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out:

Send Time Optimization for Mailchimp Users – This tool uses data science to determine when your contacts are most likely to engage, and sends it then. Keep in mind that it’s a paid feature included with all Pay As You Go, Monthly, Pro, and High Volume Plans.
SendinBlue has developed a feature that allows you to account for different variables and optimize email efficiency while avoiding long hours of research and setup. You can sing up and send up to 300 emails/day for free!
CoSchedule – The best way to schedule emails is with a marketing platform built to get your team organized. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to CoSchedule with just a couple clicks. You can also use CoSchedule’s exclusive Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions.

SUBJECT LINES

To determine the best subject lines for your email campaign, we recommend looking at it from a customer perspective first. What emails do you most likely click on? A shorter title that sparks your interest and leaves you wanting more or a long run-on subject line that looks spammy and is too vague?

ATTACHMENTS

Emails with attachments seem to add more importance and urgency to your message. It’s worth keeping that in mind since research from InsideSales.com shows that those emails are 10% more likely to be opened.

Download the full research on Sales Email Secrets HERE.

Email marketing doesn’t have to feel like a constant trial and error. With these helpful resources and best practices, we believe your next campaign will be a hit!

5 Ways to Skyrocket Your Email Marketing

If you have any questions or would like to find out more about how Advertising Is Simple can help you with email marketing, contact us today!

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

8 Holiday Marketing Strategies for this Season

October 16, 2018 by Advertising

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back.

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts.

8 holiday marketing strategies:

Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history.
Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages.
Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping.
Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well.
Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday.
Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

If you’re looking to up your sales this holiday season, contact Advertising Is Simple. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com

What is Marketing Automation? 5 Reasons Your Business Could Benefit From it

July 18, 2017 by Advertising

Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read mobile Apps for B2B companies and retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?

In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.

5 Reasons Your Business Could Benefit From Marketing Automation:

Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.

There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

Advertising Is Simple | 302.407.0431 info@AdvertisingIsSimple.com

Tips & Tricks for Mobile Friendly Campaigns

December 20, 2016 by Advertising

Smartphones have changed the way we live our lives – we check out email messages, social media and networking accounts while on the go. Our lives are busy and we depend on our phones to keep us on track with all our responsibilities and up-to-date with all the latest developments.

Yet, many businesses have failed to change the way they do business. For example, are you still sending out the same old emails? Emails that are not mobile-friendly are at risk of alienating what is likely a growing group of mobile readers – 75% of smartphone owners are likely to delete emails that are not easily read on a mobile device.

One of the cool things about using email to communicate is that it can reach customers no matter where they are. Well executed mobile-friendly email marketing campaigns have become standard, which is why this Email ‘Tips & Tricks’ infographic could be a game changer for your email open and conversion rates.

Your subject line is critical as 33% of email recipients open email based on subject line alone. That puts a lot of pressure on condensing your email down to one sentence in order for smartphone users to be able to read your full message. Did you know that the average mobile screen can only fit 4-7 words? Use concise and meaningful words in subject lines to get readers to pay attention.

Most people don not so much as read on the Internet – they skim. Which is why it’s imperative to put the most important content in bold, highlighted, eye-catching formats at the top of the email.

While there are several ways to optimize an email’s display on a mobile device, the simplest method is to use a responsive template for your campaigns.

One of the most underrated components of great email design – and design in general – is the effective incorporation of white space and contrast with color. While there’s a good chance you craft your emails on a desktop, phones and tablets are have a much smaller screen. Bigger font means less word on the screen, ultimately making your messages easier to read.

Back up your image with a strong and direct call to action – like “Click Here” . The importance of images and visualizations, but not everybody knows how to optimize them. Use great images, but also make sure to use ALT text and proper titles – that’s your leg up on the competition.

In digital marketing, consistency is one of the biggest keys to conversion. It’s the reason why home pages don’t make good landing pages for very specific ads, and it’s also the reason mobile-friendly email campaigns should always direct potential customers to mobile-friendly pages. Sending mobile users to mobile-unfriendly pages is a surefire way to interrupt customers’ purchase journey and lower your conversion rates.

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your email marketing campaigns, get in touch …

Call 302-407-0431

These 3 Email Marketing Tools Will Help You Achieve Your Goals!

Related article: Best Practices for Email Marketing Success

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Best Practices for Email Marketing Success

Download the full research on Sales Email Secrets HERE.

5 Ways to Skyrocket Your Email Marketing

Tips & Tricks for Mobile Friendly Campaigns

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

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