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25 Days of Email Marketing Tips for the Holidays

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25 Days of Email Marketing Tips for the Holidays

With the holiday season upon us, now is the time to up your email marketing strategy in order to increase your conversion rates and make your marketing efforts successful.

Not planning on using email in your Holiday Marketing strategy? You might want to reconsider as email marketing was the #1 driver of online sales on Black Friday last year. Fifty-Seven percent of email subscribers spend ten to sixty minutes browsing emails during the week. People are opening email marketing messages on mobile devices and often while they’re shopping.

According to eMarketer, “One of the main drivers is the fact that email is predominantly viewed on mobile. Mobile is getting better, and retailers are beginning to get that.”

Check out our list of 25 ways to make your email marketing efforts more effective.

25 Days of Email Marketing Tips for the Holidays:

  1. Provide Shipping and Order by Dates
  2. Send out Back in Stock notices
  3. Lighten Up – change email template to blue and silver
  4. Automate Holiday Email Campaign
  5. Highlight Best Sellers
  6. Welcome New Subscribers with a Discount Code
  7. Collect Sign ups to Email List on Facebook and Twitter
  8. Announce Upcoming Events
  9. Add Subject Line Emoji’s
  10. Personalize with Merge Tags
  11. Make Mobile-Friendly
  12. Ask Permission if Sending Emails More Frequently
  13. Reward Best Customers with Special Deals
  14. Auto-post to Facebook and Twitter
  15. Create a Great Subject Line
  16. Add a Popup Form to Website
  17. Analyze Reports & Adjust
  18. Do Split Testing
  19. Target by Age or Gender
  20. Segment Your List
  21. Share Holiday Tips
  22. Use Holiday Promotional Videos
  23. Run Tests for at least 4 Hours
  24. Keep it Fresh
  25. Encourage Social Media Interaction

At Advertising Is Simple, we help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your email marketing plan, as well as all types of digital marketing strategies. If you’re looking to up your sales this holiday season, get in touch.

Share with us on facebook what holiday marketing strategies works for your business.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

These 3 Email Marketing Tools Will Help You Achieve Your Goals!

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These Email Marketing Tools Will Help You Achieve Your Goals

Email marketing is an excellent digital marketing tool to reach your ideal customer – regardless of the device they use.

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out:

https://youtu.be/df9YXXUYjoQ

Related article: Best Practices for Email Marketing Success

 

Have questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your email marketing campaigns? Get in touch!

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Best Practices for Email Marketing Success

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email marketing best practices

Do you ever feel like your email marketing efforts don’t lead to much success? Is the low open rate or no one downloading your content a regular occurrence for your sales campaigns? 

We’ve all been there. Email marketing often may feel like shooting in the dark, but what if we told you it doesn’t have to be this way?  

InsideSales.com analyzed over 18 million email marketing campaigns and today we’re going to share with you their research. We will also share useful tools to help boost your email marketing efforts in the future. 

OPEN RATES 

If you ever wonder how to optimize your emails for the best open and click-through rates, there are many tools that can help you determine best practices. Here are a few features worth checking out: 

  • Send Time Optimization for Mailchimp Users – This tool uses data science to determine when your contacts are most likely to engage, and sends it then. Keep in mind that it’s a paid feature included with all Pay As You Go, Monthly, Pro, and High Volume Plans. 
  •  SendinBlue has developed a feature that allows you to account for different variables and optimize email efficiency while avoiding long hours of research and setup. You can sing up and send up to 300 emails/day for free! 
  • CoSchedule – The best way to schedule emails is with a marketing platform built to get your team organized. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to CoSchedule with just a couple clicks. You can also use CoSchedule’s exclusive Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. 
download rates

SUBJECT LINES 

To determine the best subject lines for your email campaign, we recommend looking at it from a customer perspective first. What emails do you most likely click on? A shorter title that sparks your interest and leaves you wanting more or a long run-on subject line that looks spammy and is too vague? 

email marketing subject line
email marketing download rates

ATTACHMENTS 

Emails with attachments seem to add more importance and urgency to your message. It’s worth keeping that in mind since research from InsideSales.com shows that those emails are 10% more likely to be opened. 

email marketing tips

Download the full research on Sales Email Secrets HERE. 

Email marketing doesn’t have to feel like a constant trial and error. With these helpful resources and best practices, we believe your next campaign will be a hit! 

5 Ways to Skyrocket Your Email Marketing 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with email marketing, contact us today! 

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com 

8 Holiday Marketing Strategies for this Season 

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8 holiday marketing strategies

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Advertising Is Simple. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

 

What is Marketing Automation? 5 Reasons Your Business Could Benefit From it

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Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read mobile Apps for B2B companies and  retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?

What is Marketing Automation? 5 Reasons Why You Should Be Taking It Seriously

In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.

 

 5 Reasons Your Business Could Benefit From Marketing Automation:

  1. Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
  2. Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
  3. Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
  4. Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
  5. Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.

 

There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.

 

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Advertising Is Simple | 302.407.0431  info@AdvertisingIsSimple.com

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