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8 Holiday Marketing Strategies for this Season 

October 16, 2018 by Advertising

8 holiday marketing strategies

With Thanksgiving only about a month away, now is the time to get your holiday marketing strategies in place. Don’t know where to start? Think of ways to connect with your customers emotionally and tap into the spirit of giving back. 

If your goal is to increase conversion this busy holiday shopping season, we got you covered. Here are 8 holiday marketing strategies that will maximize your advertising efforts. 

 

8 holiday marketing strategies: 

 

  1.  Offer Special Deals – Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history. 
  2. Create Holiday Landing Pages – Create holiday landing pages that you can send customers to from your social media and emails campaigns. Be sure to have several different designs and do some split testing to determine the highest converting pages. 
  3. Start a Social Media Campaign – Use holiday specific images, hashtags and special offers to attract customers willing to spend. This is the time when they are starting to search for deals! Encouraging social media interaction will also get people in the holiday spirit of shopping. 
  4. Focus on an Email Campaign – Use email more often to get customers excited about upcoming deals. Make sure to triple your marketing efforts on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Don’t forget to add a popup subscribe form to your website and welcome new email subscribers with a discount code as well. 
  5. Focus on High Sales Days – Take advantage of the highest selling days of the season. Offer special promotions for Black Friday, Small Business Saturday and Cyber Monday. 
  6. Give Back to the Community – Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate. 
  7. Send out Holiday Cards – Let your customers know how much you appreciate their business by sending out a holiday card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion. 
  8. Create a Holiday Video – Get your team together for a fun and inviting holiday video. There’s nothing more personal than sending good wishes to your customers and showing your fun personality at the same time!

Read more: 25 Days of Email Marketing Tips for the Holidays 

 

If you’re looking to up your sales this holiday season, contact Advertising Is Simple. We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We can help with your digital marketing plan this holiday season, so 

Advertising Is Simple| 302.407.0431 | info@AdvertisingIsSimple.com 

 

 

 

 

Filed Under: Advertising Delaware, Branding your business, Charitable Business, Content Marketing, digital marketing, email marketing, How to Sell Online, Internet Marketing Delaware, marketing Delaware, marketing plan, online marketing, Social Media Marketing, Social Selling

AIS Hosting 2017 SEMPO Cities Delaware Valley: The Future of Digital Marketing

October 24, 2017 by Advertising

SEMPO Cities Delaware Valley hosted by AIS

Looking to expand your knowledge on the latest SEO practices, Internet marketing and video? Advertising Is Simple is proud to announce that next Wednesday, November 1st, we will be hosting an exciting event with SEMPO, bringing you the latest updates on all things digital marketing.

What is SEMPO?

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. The purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.

What is SEMPO Cities Initiative?

SEMPO_CitiesSEMPO Cities initiative launched in 2015. Since then, it continues to build awareness and education around search at the local level through learning and networking events.

 

Below are all the details you need to know about this event:

 

2017 SEMPO Cities Delaware Valley

Wednesday, November 1st, 2017 

 8:30am – 3:30pm 

At the Emerging Enterprise Center 

920 Justin Street, Wilmington, Delaware

 

Sponsored By:

Emerging Enterprise Center

Sherms Catering sponsoring SEMPO Cities

Costco sponsoring SEMPO Cities

CLICK TO REGISTER 

for more information, please email:

cities@sempo.org

 

Our SPEAKERS include: 

Beth Heller – One of Google’s Partner Enablement Managers in NYC. Before Google, Beth spent 10+ years in marketing – leading communications teams at PR agencies and serving as a media trainer for her clients. 

Kamran Malik – a Franchise business manager a Digital Marketing Strategist at WSI. Kamran has mentored/advised 364 entrepreneurs across 60 cities, 18 countries and spanning 5 continents around the world. 

 

Some of the topics being discussed are: The Past, Present, and Future of Digital Marketing
Google trends, Video and the Internet. We hope to see you there!

 


Advertising Is Simple  is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

 

Advertising Is Simple full service advertising agency in Delaware

 

Filed Under: Adaptive SEO, Advertising Delaware, Branding your business, Charitable Business, competitive edge, digital marketing, Internet Marketing Delaware, marketing Delaware, Mobile Marketing, Mobile Optimization, Mobile Website Design Delaware, Search Engine Optimization, SEO, Social Relationships, Supporting the Community, Video Marketing Delaware Tagged With: adaptive seo delaware, digital marketing, digital marketing tips, future of digital marketing, SEMPO, SEMPO Cities Initiative, SEO

Advertising Is Simple Visits 9/11 Memorial Museum in NYC

September 11, 2017 by Advertising

At Advertising Is Simple, we cherish the relationships with our clients just as much as we do our own team. That is why every quarter, our CEO Matt Doyle, executive content manager/ website designer Denise Bernstein, marketing coordinator/ graphic designer Ronnie Cooksey, and social media coordinator Paulina Szczepanska try to get together and do something fun outside of the office.

Since Paulina currently lives and works from California, we have to think outside of the box for our quarterly team outings. This August, we were fortunate enough to gather the whole team in New York City and spend one Friday afternoon together. After a delicious lunch in the Financial District, we all boarded our limousine  (thank you, Limo Exchange) and headed to the 9/11 Memorial Museum. We couldn’t think of a better way to spend a day in the city as a team!

NYC work trip Advertising Is Simple

(from the left) Pam and Ronnie Cooksey, Denise Bernstein with a husband,  Michelle and Matthew Doyle, Paulina Szczepanska and Raphael Cruz

Limousine ride to NYC

Thank you Limo Exchange for a wonderful ride and service!

limo ride to NYC with Advertising Is Simple work trip

New York City work trip

Ronnie in NYC

One World Center NYC

One World Trade Center – the tallest building in the Western Hemisphere, and the sixth-tallest in the world.

Memorial pools WTC in NYC

One of two acre-sized Memorial Pools commemorating the victims of the 9/11 attacks.

9/11 Memorial Museum

Inside the 9/11 Memorial Museum.

9/11 Memorial Museum in NYC

Inside the 9/11 Memorial Museum

Advertising Is Simple team in New York City

 

If your business is located not too far from the NYC area (it was about a 2.5 hour drive for us in Wilmington, Delaware), we strongly recommend this as your team building/ work trip. For tickets to the 9/11 Museum, click here.

 

What is your favorite thing to do as a team outside of the office?


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Call us now.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Charitable Business, Internet Marketing Delaware, marketing Delaware, Social Relationships, Supporting the Community Tagged With: 9/11 Memorial, 9/11 Memorial Museum, Advertising Is Simple in NYC, Delaware in NYC, limo ride, limo service, limo service near Philly, limousine ride, limousine service near Philadelphia, New York City, NYC team trip, NYC work trip, One World Center, WTC

Make it a New Year’s Resolution to Make Your Community a Better Place

January 12, 2016 by Advertising

Advertising Is Simple (AIS) powered by WSI of Delaware has looked for ways to give back to the Delaware community since owner, Matthew J. Doyle started the company six years ago. The company has deep roots in the community and in the local Advertising and Marketing Industry.

Doyle says that AIS has made a commitment to give back to the community that has helped the business grow and supports many worthy causes throughout the year.

Victory Village DelawareThe company is championing Delaware’s veterans as a way to thank our nations bravest by supporting the Victory Village Project. The veteran program is a home-like environment which helps veterans to make the transition to civilian life. The program hopes to open its doors within the next few months. Once open, Victory Village will be home for 32 male and 8 female veterans. The program will help these men and women to develop confidence and the professional skills they need to become productive in the work place.

AIS also supports Delaware’s youth by actively participating in the local Junior Achievement Program. Junior Achievement’s mission is to inspire and prepare young people to be successful in a global economy. It is a volunteer-led organization that reaches 10 million students per year worldwide. Doyle and Denise Bernstein, the company’s Executive Content Manager, have presented the JA program in several Delaware classrooms.

Doyle supports March of Dimes, a non-profit organization devoted to improving the health of babies by preventing birth defects, premature birth and infant mortality. He and his fiancée, Michelle Dawes, recently participated in a fundraiser ‘Dancing for Babies’ where they spent months preparing for a dance off to benefit the charity.

‘Dancing for Babies’ Delaware

Doyle is also very active in the Knights of Columbus. He currently is serving a term as the Grand Knight of the Knights of Columbus Holy Child Council #12190, which runs several fundraisers and events throughout the year. The organization recently helped to collect over 140 coats to donate to those in need this winter and makes regular donations to the community and the church’s various charitable organizations.

Bernstein is a volunteer for Forgotten Cats, a Trap Neuter Vaccinate Release organization that helps to reduce the feral cat population in Delaware and parts of Maryland, New Jersey and Pennsylvania. The organization is the largest of its type in the nation and has become the model for many organizations hoping to lessen the unwanted cat populations throughout the United States.

Bernstein recently retired from a 14 year Girl Scout leadership role, where she helped 5 girls from her troop to earn the prestigious Gold Award.  The Girl Scouting mission is to help build courage, confidence and character in girls in order to enable them to make the world a better place.

Share on our Facebook page some of the ways you get into the Spirit of the Season by supporting your favorite causes, and charities.

Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Charitable Business, Supporting the Community Tagged With: #CharitableBusiness, business supporting community

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