A steady stream of qualified leads is the life’s work of any business that wants to thrive and grow. A salespersons’ or marketers’ main goal should be to set up a successful lead generation campaign to keep their sales funnel full.
Just how this should be done is often a mystery to many. Those of us at Advertising Is Simple in Delaware work closely with our clients to create a vibrant lead generation atmosphere for their business.
While there is no one generic solution, we would like to share these 7 little ways that could make a big difference in you bottom line.
7 Lead Generation Strategies for Your Delaware business:
- Buyer Persona: First, being knowledgeable about your target audience will mean you can create CONTENT and OFFERS that will attract your ideal prospective buyers.
- Create Valuable Offer: Create an offer that buyers want and value. Your offer could be complimentary ebook, whitepaper, free consultation, coupon, product sample or demonstration, loyalty program, etc …
- Enticing CTA: The next step is to create an irresistible CALL-TO-ACTION (CTA), that motivates website visitors into taking the next step.
- Well- designed Landing Page: The design and layout for your dedicated LANDING PAGE has a direct impact on converting your website visitors into qualified leads.
- Contact Form: You can’t capture leads without forms that collect contact information from a visitor in exchange for an offer.
- Multi-Channel: Now you’re ready to start piecing your campaign together using a MULTI CHANNEL approach to engage your target audience.
- Monitor & Improve: Once you have all of this in place, you are ready to MONITOR YOUR PROGRESS and make improvements.
There can be a lot of moving parts in a lead generation campaign, so we’ve put together The 30 Greatest Lead Generation Tips, Tricks and Ideas to help increase your leads and revenue.
If you would like to improve lead generation for your business, get in touch, or download our eBook today.
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Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.