5 Key Components to Effective Content Marketing for Your Business
Creating fresh and engaging content on a consistent basis may be an intimidating prospect for any overwhelmed business owner. However, if you take the time to create a marketing plan and content publishing calendar, the results can be rewarding.
Search engines are hungry for new relevant content to serve up to searchers and those businesses that post content that best matches keywords and search terms will have a greater chance of making it to the front page, which should be every company’s goal.
While the top Google listing still gets about 1/3 of all clicks, the organic results earning the 2nd, 3rd, and 4thspot now receive the other 63% of the clicks, leaving only 4% of clicks for anything lower. [Via Business 2 Community]
Check out our video with 5 great strategies to make your content marketing efforts a success and if you’d like some help creating buyer’s personas download our complimentary eBook now!
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