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How to Identify Your Ideal Customer Using a Buyer Persona

February 11, 2020 by Advertising

Buyer Persona

While digital marketing is a multi-faceted job, one of the most important responsibilities for us digital marketers is to know who we’re talking to. Without defining that perfect buyer persona in the beginning, it’s rather challenging to turn leads into loyal customers later on…

That being said, you can’t execute a successful digital marketing campaign without knowing your target market. Want to know how to identify your ideal customer? Here’s what you need to know first.

What Is a Buyer Persona?

According to Alan Cooper (a pioneer software developer), a buyer persona is a semi-fictional representation of your ideal customer based on market research, customer demographics and behavior, real data about your existing customers, and your understanding of their motivations and challenges.

Whether you’re in the midst of developing a product or getting ready to launch a marketing campaign, we strongly recommend considering your buyer persona before you dive into this next step. There’s nothing worse you can do for your business than sending out the wrong messaging that doesn’t resonate with the people you want to do business with. However, if developed correctly, buyer personas will point you into the direction of customers who will bring you the most revenue on a long-term basis.

Identifying Your Ideal Customer Using a Buyer Persona

Great tools to start with are Google Analytics and Facebook Audience Insights. Those existing demographics can point you in the right way of who your buyer personas might be. Pay attention to the characteristics such as gender, age, visitor location and their interests.

Another way to identify your ideal customer is to review your existing customer base. Can you identify the contacts that decided to do business with you in the past? This is important to keep in mind because you don’t want customers who are just interested in seeing your content. You want those who are making purchasing decisions!

Part of the process of creating a strong buyer persona is to understand your unique selling points. How does your ideal customer engage in your sales process? What can you do to help them solve their problems? What about your content? Is there a call to action? Those are all questions you should be asking yourself before nailing down your ideal customer.


Related Read: 7 Little Changes That’ll Make a Big Difference With Your Lead Generation


Need help?

Contact Advertising Is Simple today! We help small to mid-sized business owners who are too busy running their businesses to focus on their marketing and advertising efforts. We specialize in Internet, TV, and radio advertising, and are particularly vested in Search Engine Optimization, website design, mobile website design, pay-per-click campaigns, and original content management in order to help our clientele claim their share of the marketplace.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com  

Filed Under: Advertising Delaware, Brand loyalty, Buyer Personas, competitive edge, Customer Acquisition, digital advertising, digital marketing, geo-targeted advertising, How to Sell Online, Internet Marketing Delaware, Lead Generation, marketing Delaware, marketing plan, online marketing Tagged With: buyer personas, target customers, targeted advertising

How to Make Your Advertising Dollars Work Harder

August 9, 2016 by Advertising

Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:

 

Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail to utilize the latest technologies in marketing, either because they are running PPC campaigns themselves and don’t know how. Or their marketing partner is not up-to-date with the latest marketing trends.

Don’t toss those advertising dollars out the window. Get better results by using the right search criteria and advertising on the right platform. Be sure to track and test your campaigns. And finally, measure, improve and repeat.

If your marketing partner is not doing any of the above, then it might be time to contact us. We stay current with the latest trends and help our clientele get the most bang for their advertising dollars.

Get in Touch Now!


If you have any questions or would like to find out more about how Advertising Is Simple can help you manage your marketing campaign, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Adaptive SEO, Advertising Delaware, geo-targeted advertising, Lead Generation, online marketing, Pay Per Click, PPC Tagged With: advertising Delaware, advertising dollars, targeted advertising

Why Local Businesses Should Use Geo-Targeted Advertising

July 7, 2016 by Advertising

Who are the people in your neighborhood?

Newsflash to all the business owners of brick and mortar stores out there — It is extremely important to get to know your community and geo-target ads towards those consumers within a certain radius of your shop. After all, they are the ones most likely to be repeat customers.

Convenience is a must nowadays. I make it a point to find the closest stores to my commute home from the office. It’s so much easier to make a quick stop along that route than to travel miles off course to pick up everyday items I need. That is pretty much every busy working’s shopping persona … convenience and instant gratification.

By targeting those consumers in your neighborhood, you are more likely to create a repeat customer base. Over sixty percent of consumers take action on location-based ads. Half of mobile users will visit a store within twenty-four hours of conducting a local search. These are real numbers that could add up to some real increase in revenue.

People want to shop local. Not only because it’s convenient, but because they realize it’s in their best interest to support their local economy. Supporting local businesses makes for a more vibrant community and keeps property values high.

No one wants to live in a community with a bunch of boarded up vacant buildings. It’s not only an eye-sore, it’s a safety issue. Geo-targeted advertising works. So give your neighborhood the opportunity to support your business by giving them a shout out that you’re there and ready to supply them with the convenience of shopping local.

Check Out Our Infographic : Be a Good Neighbor and Target Customers Right in Your ‘Hood

Why Local Businesses Should Use Geo-Targeted Advertising


If you’d like help with geo-targeting your customers, get in touch with your Delaware’s premier full-service advertising agency today. We make advertising simple.

Matthew J. Doyle | 302-407-0431 | mdoyle@advertisingissimple.com

Filed Under: Adaptive SEO, Advertising Delaware, geo-targeted advertising, Mobile Marketing Tagged With: geo-targeted advertising, local advertising, targeted advertising

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