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Here’s What to Expect from Phase 1 and 2 of Reopening Delaware

June 1, 2020 by Advertising

Here's What to Expect from Phase 1 of Reopening Delaware

As we enter the Phase 1 and 2, the state of Delaware gradually reopens and adjusts to the new ”normal”, we’re sure you have plenty of questions about what to expect when you’re out interacting with the local businesses.

We’ve done our research and wanted to share with you the following state guidance that applies to all businesses during the Phase 1 and 2 of reopening Delaware. Please remember that during this phase, strict social distancing must be observed. Great care must still be paid to limit the spread of the virus in order to prevent outbreaks because infection rates, while slowing, remain high. We hope you join us in respecting the following guidelines:

 

General Guidance for Businesses for Phase 1 and 2 of Reopening Delaware:

 

  • Employers should close COMMON AREAS where personnel are likely to congregate and interact, or enforce strict social distancing protocols.
  • Employees and customers have a responsibility to self-quarantine if they have a reason to expect that they may be ill or may have come into contact with COVID-19. Employees who are symptomatic must not physically return to work until cleared by DPH or their medical provider.
  • Employers are encouraged to continue to have staff work from home whenever possible. Employees who have been working from home throughout this crisis should continue working from home unless there is a substantial change to business operations in Phase 1 (e.g. a business was closed, but now it’s open).
  • All surfaces touched by customers, including doors, restrooms, and point of sale infrastructure must be disinfected using an EPA-approved disinfectant every 15 minutes to 2 hours.
  • All employees required to go to work should perform a daily health check as prescribed by the Delaware Division of Public Health.
  • All employees should wash hands regularly with soap and water throughout the work day, and in particular after any time they come into contact with a customer. Hand sanitizer should be used to supplement hand washing throughout the day. Employees must also social distance from each other while working. This can be accomplished through spacing or moving workstations, staggering shifts or other means.
  • Businesses must make hand sanitizer or handwashing stations readily available for all employees and customers.
  • Downtime should be given between shifts and after closing for thorough cleanings of an establishment at a minimum after each day.
  • Employers should post signs on how to stop the spread of COVID-19, hand hygiene, and properly wear a cloth face covering.
Delaware Reopening

Here at Advertising Is Simple, we continue to be of resource and helpful advice for any and all small business owners who are currently struggling with the effects of COVID-19. If you have any questions regarding how we can help you with all of your marketing needs, please don’t hesitate to contact us. We’re all in this together.

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, digital advertising, digital marketing, Internet Marketing Delaware, marketing Delaware Tagged With: COVID-19, Delaware recovery, Delaware reopening, economic reopening, marketing Delaware

How to Qualify Existing Leads with Video Data

August 22, 2017 by Advertising

How to Qualify Existing Leads with Video DataAs marketers, we know video is an important marketing tactic to engage with your visitors and spark purchase intent. If you read our last post on the 3 different stages of the potential client’s journey, then you also know about the pivotal role that video can play in your marketing automation.

Are you looking for ways to secure your leads using existing video data? In today’s post we’re going to share 3 ways how you can use video data to qualify your potential leads.

 

How to Qualify Existing Leads with Video Data

 

1. Segment your contacts based on the videos they’ve watched.
See which videos your leads are watching, allowing you to better understand your customer acquisition funnel, work out which videos are helping drive conversions and craft more personalized follow up emails.

2. Consider video heat maps directly in contact pages.
Find out how much of a specific video your leads are watching and whether certain groups of users are engaging with your content.

3. Map your video content to the buyer’s journey.
Remember those 3 stages of client’s journey? Always try to organize your videos according to the awareness, consideration and decision stage of your viewer.

 

IN CONCLUSION
Did you know not all video data should be treated the same way? Some videos should be considered more important than others when it comes to lead scoring. Learning how to score and prioritize your leads will ensure better results and your team closing more deals in the future.

 

Want to learn more about how to create leads for your Business?
Contact us to Download our 30 Greatest Lead Generation eBook

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Advertising Delaware, Customer Acquisition, Internet Marketing Delaware, Lead Generation, marketing automation, marketing Delaware, marketing plan, Video Marketing Delaware Tagged With: increase leads, lead generation, lead generation tips, marketing automation, marketing Delaware, marketing tips, optimizing videos, video marketing, video optimization, videos for business, youtube videos

The Ins and Outs of Social Prospecting for Lead Generation

August 16, 2016 by Advertising

Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million!

So what are you waiting for?

Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such as social listening, can generate real leads for your business and translate into higher sales and growth for your business.

Who doesn’t want that?

We’ve created an eBook ‘How to Use Social Media to Find New Leads’ that can steer you towards the right strategies for finding potential prospects on Twitter, Facebook, LinkedIn, Pinterest and Google+.  Use this Social Prospect Workbook to get you on the right track to finding, connecting with and hopefully creating new customers.

How to Use Social Media to find New Leads: Social Prospecting Workbook

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. We got you covered, our guide will teach you the fundamentals of finding and identifying new customers.

This free, 19-page guide is a great resource for helping businesses get started on all the popular networks and generate new leads through each social media platform.

Every worksheet includes:

  • Short preparatory work to make the actual prospecting easy.
  • Visual instructions on how and where to find prospects.
  • Pro tips that will help you get the best results.
  • Prescriptions (Marketing Rx) for success.
  • Take-home exercises for follow-up prospecting

Grab your free copy of our How to Use Social Media to Find New Leads: Social Prospecting Workbook, how-to-guide below and start crafting the quickest and most effective way find potential customers and generate leads!

Fill Out the Form Below and Get your free copy now >>

HowToGuide-How-to-Use-Social-Media-to-find-New-Leads

 

Get in Touch Now!


If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

Filed Under: Lead Generation, Social Media Marketing, Social Prospecting, Social Selling Tagged With: Delaware Advertiser, Delaware marketer, lead generation, marketing Delaware, social prospecting

How to Gain a Content Marketing Advantage

June 14, 2016 by Advertising

Lately, we have been preaching the importance of creating valuable and creative content. Whether you’re posting blogs, uploading videos, or curating content, your content marketing efforts play an integral role in the building your company’s online reputation.

So take note; brands need to be active in the digital space to succeed. The issue can be that there is an increasing amount of content out there already. It has become harder to find content that is valuable and relevant.

No worries, we are here to help!  Check out our infographic that shares some useful stats and trends to aid you in How to Gain a Content Marketing Advantage:

 

 HowToGainAContentMarketingAdvantage infographic

Content marketing is a necessary part of digital marketing success, if you need help get in touch!

www.AdvertisingIsSimple.com |Info@AdvertisingIsSimple.com | 302-407-0431

Filed Under: Advertising Delaware, Content Marketing, Internet Marketing Delaware, marketing plan Tagged With: Content Marketing Advantage, content marketing Delaware, marketing Delaware

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