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A Recipe for a Successful Content Marketing Plan

November 19, 2019 by Advertising

A Recipe for a Successful Content Marketing Plan

Spending more money on advertising doesn’t necessarily make for winning more customers. However, a well-designed content marketing plan can level the playing field. Here’s how.

Content Marketing

Getting all employees on board for a cohesive action plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.

Before you dive into creating content, take the time to identify your ideal customers  and find out what they need help with so you can work on topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.

Why should customers buy from us instead of our competitors? 

If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.

Creating fresh and engaging content that is then optimized by social media posts and emails is very effective in getting visitors to your website. As a business, you need to keep adding fresh relevant content to your website and social media platforms to educate and engage your audience about your product or service. The more content you post, the more of an authority you will become in your industry. So yes, a popular saying among marketers – Content is King – is still relevant!

Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.

 

A Recipe for a Successful Content Marketing Plan

 

If you would like help with your content marketing plan, get in touch with Advertising is Simple of Delaware. We help small to mid-sized businesses with all their digital marketing needs.

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Filed Under: Content Marketing, digital advertising, digital marketing, Internet Marketing Delaware, marketing plan, online marketing Tagged With: content marketing, content marketing Delaware, content marketing plan, content marketing strategy, content marketing tips

Use These Tips Now to Take Your Content Marketing Strategy to the Next Level [Video]

July 9, 2019 by Advertising

content marketing plan

Content Marketing is often an overlooked part of a bigger marketing plan, and it’s a big mistake to make.  Why? Because content marketing gives small businesses a chance to become publishers of valuable information while competing with larger competitors. In other words, if you’re producing great, interesting content, you’re already ahead of the game.

Don’t know where to start? Use these 5 tips now to take your content marketing plan to the next level:

Content Marketing Tips

Want to know more? Make sure to read this post.

If you have any questions or would like to find out more about how Advertising Is Simple can help you with creating or executing your content marketing plan, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Filed Under: Content Marketing Tagged With: content marketing, Content Marketing Advantage, content marketing Delaware, content marketing plan, content marketing strategy, content marketing tips

5 Tips for Successful Content Marketing Strategy  

June 18, 2019 by Advertising

5 Tips for Successful Content Marketing Strategy 

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. 

Content Marketing Mix 

According to the experts, a best-in-class content marketing mix should consist of: 

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help with leveraging your resources more efficiently, while better engaging your target audience. 

Want to know more? Here’s 5 tips for creating a successful content marketing strategy. 

 

5 Tips for Successful Content Marketing Strategy 

 

1. Identify Your Ideal Customers – This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges? Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.
 

2. Repurpose Content – Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality one that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.
 

Content Marketing3. Perform Content Audit – Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.
 

4. Share Quality Content – If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark anymore. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.
 

5. Use Content in New and Creative Ways – Transform case studies into downloadable infographics, turn internal company news into blog posts or short form video content, and post photos from your conferences and work functions to Pinterest and Facebook. Make your content strategy as far-reaching and effective as possible using innovative ways to turn it into multimedia, news items or any type of content that your target audience would want to consume. 

 

As you can see, curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy. But what if most small businesses can’t spend too much time on creating quality content?  This is where you can outsource help! 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with content marketing, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Filed Under: Content Marketing, digital marketing, marketing plan, online marketing, SEO Tagged With: content marketing, Content Marketing Advantage, content marketing Delaware, content marketing for your business, content marketing plan, content marketing strategy, content marketing tips

Using Video with Marketing Automation

July 25, 2017 by Advertising

Using Video with Marketing Automation

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses. You probably have some questions.

If you’re reading this article, chances are you already know how important video is to your marketing strategy. By combining video and marketing automation, you’ll be able to take your video marketing to the next level by sending the right video, to the right lead, at the right time.

What comes first, the video or the automation?

How does each part assist the other? How do I set this up?

Marketing automation (also called lead nurturing) is one of the fastest growing areas of digital marketing. It’s an important channel to optimize to help you grow your business.

We discussed benefits of using a Marketing Automation software for your business in our latest blog post, which you can read here.

So how Using Video with Marketing Automation can benefit your business?

 Marketing Automation and Video Content

Video Content and Marketing Automation

 

Why You should use video with Marketing Automation

video content and Marketing Automation tips

Advertising Is Simple in Delaware Marketing Automation

Marketing Automation tips with Advertising Is Simple

 

Stay tuned for part 2 of Using Video with Marketing Automation. Next month, we are going to go more in depth with what are the best practices for successful video marketing and how you can nurture your leads with video content.

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

AdvertisingIsSimple | 302.407.0431

 info@AdvertisingIsSimple.com

 

 

Filed Under: Advertising Delaware, Content Marketing, digital marketing, Internet Marketing Delaware, Lead Generation, marketing automation, marketing Delaware, marketing plan, Mobile Marketing, Video Marketing Delaware Tagged With: content marketing Delaware, marketing automation, marketing strategies, marketing tips, mobile marketing Delaware, optimizing videos, video marketing, videos for business

How to Gain a Content Marketing Advantage

June 14, 2016 by Advertising

Lately, we have been preaching the importance of creating valuable and creative content. Whether you’re posting blogs, uploading videos, or curating content, your content marketing efforts play an integral role in the building your company’s online reputation.

So take note; brands need to be active in the digital space to succeed. The issue can be that there is an increasing amount of content out there already. It has become harder to find content that is valuable and relevant.

No worries, we are here to help!  Check out our infographic that shares some useful stats and trends to aid you in How to Gain a Content Marketing Advantage:

 

 HowToGainAContentMarketingAdvantage infographic

Content marketing is a necessary part of digital marketing success, if you need help get in touch!

www.AdvertisingIsSimple.com |Info@AdvertisingIsSimple.com | 302-407-0431

Filed Under: Advertising Delaware, Content Marketing, Internet Marketing Delaware, marketing plan Tagged With: Content Marketing Advantage, content marketing Delaware, marketing Delaware

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