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Use These Tips Now to Take Your Content Marketing Strategy to the Next Level [Video]

July 9, 2019 by Advertising

content marketing plan

Content Marketing is often an overlooked part of a bigger marketing plan, and it’s a big mistake to make.  Why? Because content marketing gives small businesses a chance to become publishers of valuable information while competing with larger competitors. In other words, if you’re producing great, interesting content, you’re already ahead of the game.

Don’t know where to start? Use these 5 tips now to take your content marketing plan to the next level:

Content Marketing Tips

Want to know more? Make sure to read this post.

If you have any questions or would like to find out more about how Advertising Is Simple can help you with creating or executing your content marketing plan, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

Filed Under: Content Marketing Tagged With: content marketing, Content Marketing Advantage, content marketing Delaware, content marketing plan, content marketing strategy, content marketing tips

5 Tips for Successful Content Marketing Strategy  

June 18, 2019 by Advertising

5 Tips for Successful Content Marketing Strategy 

Content marketing gives small businesses a chance to become publishers of valuable information and allows them a better success rate when competing with larger competitors.  While any business can publish and curate content, many brands have a hard time developing the mindset to create a consistent flow of new, interesting information. 

Content Marketing Mix 

According to the experts, a best-in-class content marketing mix should consist of: 

  • 65% original content (created by your business)
  • 25% curated content
  • 10% syndicated content

Sharing a marketing mix of different sources of high value content can help with leveraging your resources more efficiently, while better engaging your target audience. 

Want to know more? Here’s 5 tips for creating a successful content marketing strategy. 

 

5 Tips for Successful Content Marketing Strategy 

 

1. Identify Your Ideal Customers – This is a key in order to create an effective roadmap for your content marketing strategy. Where do your customers hang out in real life and online? What forums and websites do they visit? What challenges do they face and what kind of content can you create that will help them overcome these challenges? Buyers are already overwhelmed by the amount of content that businesses generate, so it is imperative to focus on quality instead of quantity.
 

2. Repurpose Content – Don’t waste your marketing budgets on recreating content that already exists. Convert existing content into quality one that is well-thought-out in order to be well-received, hence leading to more conversions. There are undoubtedly presentations, proposals, brochures and action plans that can be adapted for content marketing purposes.
 

Content Marketing3. Perform Content Audit – Replace or remove outdated content from your website, brochures, presentations and action plans. Few businesses visit their own website on a regular basis and often fail to identify outdated information. A content audit will show you where you need to remove and replace old legacy content.
 

4. Share Quality Content – If you’re working with content that’s more than five years old, you might find that it contains good information but the tone, style and focus don’t hit the mark anymore. Improving and tweaking existing content can stretch your marketing budget and make your content more effective.
 

5. Use Content in New and Creative Ways – Transform case studies into downloadable infographics, turn internal company news into blog posts or short form video content, and post photos from your conferences and work functions to Pinterest and Facebook. Make your content strategy as far-reaching and effective as possible using innovative ways to turn it into multimedia, news items or any type of content that your target audience would want to consume. 

 

As you can see, curating content that is meaningful in an organized, valuable way can be a valuable part of any successful content marketing strategy. But what if most small businesses can’t spend too much time on creating quality content?  This is where you can outsource help! 

If you have any questions or would like to find out more about how Advertising Is Simple can help you with content marketing, get in touch.
 

Advertising Is Simple | 302.407.0431 | info@AdvertisingIsSimple.com 

 

Filed Under: Content Marketing, digital marketing, marketing plan, online marketing, SEO Tagged With: content marketing, Content Marketing Advantage, content marketing Delaware, content marketing for your business, content marketing plan, content marketing strategy, content marketing tips

What is Marketing Automation? 5 Reasons Your Business Could Benefit From it

July 18, 2017 by Advertising

Staying up to date with the ongoing marketing trends these days means constantly researching, learning and trying new techniques and tools. The workload and responsibilities of a modern marketer change just as fast. Think of Facebook or Instagram. The new updates roll in so often that if you logged into your account after 6 months of absence, you probably wouldn’t even recognize the platform anymore.

Same goes for digital marketing. The tools and strategies are evolving every year, and it’s the marketers’ job to know how to manage it all.

For the last few months, we’ve been discussing the benefits of having a Mobile App and why it is crucial for your business to tap into that platform (read mobile Apps for B2B companies and  retail stores). This month, we will be exploring yet another digital strategy that’s absolutely worth considering and implementing. Let’s talk Marketing Automation, shall we?

What is Marketing Automation? 5 Reasons Why You Should Be Taking It Seriously

In simple words, Marketing Automation is a software thanks to which you can automate your marketing actions. Think of email marketing, CRM, social media, phone campaigns, digital advertising and many more other channels combined into one marketing effort.

Since Marketing Automation system is doing great so far (91% of the most successful users agree that it was “very important” to the overall success of their marketing across channels), here are 5 more reasons why your business could benefit from it.

 

 5 Reasons Your Business Could Benefit From Marketing Automation:

  1. Time management. Marketing automation allows marketers to recognize a specific target and then tailor the content in order to reach that customer. Such shift in focus allows users to quickly determine prospects that can be converted.
  2. Improved Communication. With a marketing automation software, you can spot your hot lead right away, which makes it easier for emailing and following up once the potential client or customer is still hooked on your content.
  3. Personalization. Marketers connect with unique customers through tailored content based on their profile data and purchasing behavior. If the lead is getting more personalized content, it is very likely to spend more time on your website.
  4. Organization. Thanks to Marketing Automation, sifting through leads can be done in a more organized, quicker and efficient manner across multiple channels. Same goes for distributing content.
  5. Customer Loyalty & Retention. In 2017, it costs more to seek new customers, as opposed to retaining the loyal ones that you already have. Marketing Automation is said to deliver even better customer experience across all channels.

 

There you have it. Marketing Automation is here to stay, so it’s time to optimize your strategy and watch your results skyrocket! Are you ready?

If you’d like to learn more about this topic, stay tuned for more content as we will be discussing more Marketing Automation in the coming weeks.

 


Advertising Is Simple is a full-service marketing agency located in Wilmington, Delaware, helping small to mid-sized businesses with all their digital marketing, radio and television advertising needs. Get in touch.

 

Advertising Is Simple | 302.407.0431  info@AdvertisingIsSimple.com

Filed Under: Competitor Analysis, Content Marketing, CRM, Customer Acquisition, digital marketing, email marketing, Internet Marketing Delaware, Lead Generation, marketing automation, marketing plan, Mobile Marketing, Social Media Tagged With: Content Marketing Advantage, CRM, digital marketer Delaware, Internet Marketing Delaware, marke, marketing automation, marketing strategies, marketing tips, multi-channel marketing

How to Gain a Content Marketing Advantage

June 14, 2016 by Advertising

Lately, we have been preaching the importance of creating valuable and creative content. Whether you’re posting blogs, uploading videos, or curating content, your content marketing efforts play an integral role in the building your company’s online reputation.

So take note; brands need to be active in the digital space to succeed. The issue can be that there is an increasing amount of content out there already. It has become harder to find content that is valuable and relevant.

No worries, we are here to help!  Check out our infographic that shares some useful stats and trends to aid you in How to Gain a Content Marketing Advantage:

 

 HowToGainAContentMarketingAdvantage infographic

Content marketing is a necessary part of digital marketing success, if you need help get in touch!

www.AdvertisingIsSimple.com |Info@AdvertisingIsSimple.com | 302-407-0431

Filed Under: Advertising Delaware, Content Marketing, Internet Marketing Delaware, marketing plan Tagged With: Content Marketing Advantage, content marketing Delaware, marketing Delaware

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