Marketing a small business online can be a scary task when you barely have time to run your business. There is a plethora of advice to pull from and wading through it all can be frustrating, leaving you in a state of inaction.
As a full-service advertising agency in Delaware catering to small and mid-sized businesses, we advise business owners to start with the basics. If your foundation is not in place, there is nothing to build on. The foundation of any business is its company’s website. A website It doesn’t have to be fancy; it has to do the job. With well over half of all searches done with a mobile devise, your website should be mobile friendly.
Determining the purpose your website serves is paramount to creating a solid foundation for your marketing success. Put yourself in your customer’s shoes and look to create a website that encourages them to engage with your products and/or services.
Have clear call-to-actions and simple contact forms. Sure, there are some very intricate website designs out there that look impressive at first. But if they don’t flow well or tell your story, it’s like buying a beautiful pair of shoes that don’t fit your feet.
Internet users are more sophisticated than ever and expect more from a website – take the time to anticipate their needs and meet their expectations and you’ll be on your way to growing your business. Fail to do so – then be ready to crash and burn.
Check out this ‘Expert’s Guide to Flushing Your Website Budget Down the Toilet’ before it’s too late!
You can also download this Cheat Sheet in PDF format by clicking this button:
If you have any questions or would like to find out more about how Advertising Is Simple can help you compete in the Company’s Marketing Plan, get in touch …
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