The first step in creating a content marketing plan for your business is to identify your ‘Unique Selling Proposition‘ (USP). USP is your company’s answer to the question, “Why should customers buy from us instead of our competitors?”
If you haven’t taken the time to answer this question, then you haven’t identified what makes your company stand out from its’ competition. Maybe you provide a better personal service or a better made product. Whatever it is that makes you stand out, it should be a focus point of your content.
In addition, getting to know your customers and what they want can help you to create content topics that will interest and capture their attention. Focusing in on their concerns and problems and offering solutions will make you stand out as an authority and help develop a trusting relationship with your customers.
Finally, content marketing is a slow and steady process. It most likely won’t lead to a sudden spike in sales. Creating a consistent and quality content marketing plan will give your business a better chance of becoming a known authority in your industry, which ultimately will lead to a gradual increase in sales.
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If you would like help with your content marketing plan, get in touch with Advertising is Simple of Delaware. We help small to mid-sized businesses with all their digital marketing needs.
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