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Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

November 15, 2016 by Advertising

With the holiday season quickly approaching and mobile usage skyrocketing, making sure that you shop is ready to meet your customer’s demands and engage with them via their device of choice may just make your sales grow.

One of the most obvious ways to ensure that your holiday marketing campaign is mobile optimized is to put yourself in your customer’s shoes.

Is your website easy to navigate on a smartphone?
Does a mobile web search bring up your website pages?
How easy is it to get in touch with your company using only a smartphone?
How would you rate the overall mobile experience?
Can customers access your services quickly and conveniently through their mobile device?
Are you leveraging all the technologies available, such as wifi access, camera usage, QR codes?
Are there improvements that can be made?

Once you have identified where you need to make improvements to a mobile user’s experience, now start to plan your holiday mobile marketing strategy. Text messaging is a very effective marketing strategy that helps to drive sales and to brand your business.

SMS Messaging puts you front and center allowing you to capture a customer’s attention:

Integrate your POS System with mobile messaging in order to send more helpful messages that show a true understanding of individual customers
Quickly communicate important details, such as order confirmations, shipping details and order tracking
Send out mobile coupons and special offers
Automate your messages – welcome messages, purchase confirmations, thank you notes, etc.…
Send exclusive in store only offers to drive traffic to your brick-and-mortar store
Reward your best customers for their loyalty throughout the year by giving exclusive discounts or personal gift based on their purchase history.
Use MMS (Multimedia Messaging Service) to send out engaging pictures, music and videos, letting your customers know how much you appreciate their business.

With the expanding digital universe, integrating new technologies into your mobile marketing campaign can be the key to accelerating your holiday sales and may just keep that momentum going throughout the next year.

Need help? Get in touch

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

Increase Leads and Sales With Digital Advertising

August 23, 2016 by Advertising

The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.

Creating strategic digital advertising campaigns can help speed up your advertising efforts by creating new leads and sales for your business.

Curious about what digital advertising strategies to use?

Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:

Step 1: Identify the Right Search Criteria

With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers. Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.

Step 2: Advertise On the Appropriate Ad Networks

The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.

Step 3: Put Campaign Tracking in Place

Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.

Step 4: Carry Out Split Tests

Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.

Step 5: Measure, Improve, Repeat

Try a number of different formats of digital advertising to determine which strategies work best for your business.

Get in Touch Now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

The Ins and Outs of Social Prospecting for Lead Generation

August 16, 2016 by Advertising

Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million!

So what are you waiting for?

Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such as social listening, can generate real leads for your business and translate into higher sales and growth for your business.

Who doesn’t want that?

We’ve created an eBook ‘How to Use Social Media to Find New Leads’ that can steer you towards the right strategies for finding potential prospects on Twitter, Facebook, LinkedIn, Pinterest and Google+. Use this Social Prospect Workbook to get you on the right track to finding, connecting with and hopefully creating new customers.

How to Use Social Media to find New Leads: Social Prospecting Workbook

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. We got you covered, our guide will teach you the fundamentals of finding and identifying new customers.

This free, 19-page guide is a great resource for helping businesses get started on all the popular networks and generate new leads through each social media platform.

Every worksheet includes:

Short preparatory work to make the actual prospecting easy.
Visual instructions on how and where to find prospects.
Pro tips that will help you get the best results.
Prescriptions (Marketing Rx) for success.
Take-home exercises for follow-up prospecting

Grab your free copy of our How to Use Social Media to Find New Leads: Social Prospecting Workbook, how-to-guide below and start crafting the quickest and most effective way find potential customers and generate leads!

Fill Out the Form Below and Get your free copy now >>

Get in Touch Now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

Call 302-407-0431

Get Your Mobile Marketing Strategy in Shape Before the Holidays Arrive

SMS Messaging puts you front and center allowing you to capture a customer’s attention:

Need help? Get in touch

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