Businesses around the globe are facing the challenge of balancing their marketing plans to include a social presence. Marketing a business is not easy to begin with, but a business has to become social and we have the statistics to back us up.
Making your business social can increase sales when you do it right. Finding the right social medium platform to effectively engage with your ideal customer means evaluating your Buyer Personas and adapting your social media plan accordingly.
This will vary by type of industry and audience– preaching to the wrong crowd will waste time and money. Facebook is not the only platform you need to focus on. If you are trying to hit a younger market, consider sites such as Instagram and Pinterest.
A healthy social media reputation requires frequent posts, comments and replies to other’s comments. Respond promptly and professionally to comments and requests that show up on social media sites. The whole point of social media is to engage with your audience and talk about what is important to them.
Look at our ‘Stats For Social Media Savvy Businesses’ infographic.
Are you surprised to hear that social media is now the second most effective digital marketing tactic for customer retention?
If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …