Small business owners who rigorously promote their business are aware of how difficult it is to compete with the competition, especially if they are larger. For one, their marketing budgets are often much smaller than the advertising and branding resources that a larger company typically has at its disposal.
That shouldn’t stop them. Spending more money on advertising doesn’t necessarily make for winning more customers. A well-designed Content Marketing Plan can level the playing field for them.
Getting all employees on board for a cohesive battle plan can make a small business’ marketing efforts successful. A unified front on all aspects of a marketing campaign can help to better brand and make your business an authority in its industry.
Many companies are jumping in feet first to content marketing, adding tons of content to an already congested information highway. We at Advertising Is Simple advise against randomly creating content that nobody sees.
Instead, we suggest you take the time to identify your Ideal Customer and speak directly to the challenges that they face in order to give valuable and relevant answers and solutions to solve those challenges.
For example, if your business provides business travel services and you discover that many small businesses are under the impression that it is too expensive to use a corporate travel agency. You should publish content that speak to their fears of spending too much for travel by showing them how you can provide discounted prices, flight upgrades, free hotel breakfasts, room upgrades. Show them the value of the travel tools that you have at your disposal.
While there is a wide variety of ways to add quality, relevant content, many business owners do not know where or how to begin content marketing. This complimentary eBook is full of useful ways to make your Content Marketing efforts a success.
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If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace, get in touch …
