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How to Nail Your LinkedIn Company Page

July 12, 2016 by Advertising

Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads.  While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing tool.

LinkedIn is a major lead generation platform for both prospective customers and employees.   It can give you the ability to connect to your ideal customer in order to expand your business’ reach. If you take the time to do it right, you could be effectively adding to your online presence through great SEO practices and engaging content that will get your audience to take notice and make you an authority in your industry.

Every like, comment, and share increases your reach. Building online credibility is tantamount to better manage your Company’s reputation, which is a precious commodity.

Many businesses start up a LinkedIn Company page because they heard that’s what they should do. They hastily design it and begin posting content without laying out their marketing objectives.

That is a mistake.

Our advice is to set up clear goals and ways to measure results. Lay out a marketing plan for 6 to 12 months. There are a variety of tools within LinkedIn that businesses can use to fine-tune campaigns for their specific  objectives.

For example, let’s say you want to use LinkedIn as a recruitment tool. Creating a career page to strengthen your employer branding can save as much as 50% per hire. If you want to segment your messages to hit the right audience, creating showcase pages can be very effective.

Want to find out more about using LinkedIn for Business?

Fill Out the form below to get our ‘Visual LinkedIn Guide’

 

visual guide to linkedin


If you would like to talk with us about how we can help you with your LinkedIn marketing plan, get in touch.

www.AdvertisingIsSimple.com

Info@AdvertisingIsSimple.com

302-407-0431

Filed Under: Advertising Delaware, Lead Generation, LinkedIn for business, marketing plan, online marketing, online reputation management Tagged With: LinkedIn for Business Tips

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