Are you an owner or decision maker of a restaurant, auto service center, concert venue or any business in the Wilmington Delaware area that is tired of providing guests free wifi and getting nothing in return? Does your business conduct email marketing campaigns but is having issues growing your existing email list? The team at Advertising Is Simple is now offering ZenReach as a solution to your free wifi and email marketing/collection problems.
What Is ZenReach?
ZenReach is a cutting edge software that transforms your wifi into an email collecting and marketing platform. ZenReach helps your business better understand your guest’s responses and actions to your specifically targeted email campaigns. ZenReach is able to estimate the amount of revenue your calculated email marketing campaigns are generating. Sounds good right?
Well it gets better. ZenReach is able to build your customer demographic (age, gender, location) just from the information attached to their email! Did we mention it gets better? Because it doesn’t stop there. ZenReach helps to keep those pesky poor reviews off your Yelp page while pushing those great 4 and 5 star reviews to Yelp!
How Does It Work?
Well you need to be providing your guests free wifi, which you probably already are. If a guest wishes to use your free wifi, they must sign in with an email address. No longer will your busy staff have to stop what they’re doing to tell someone the wifi password or simply leave it open for your neighboring businesses to use. This email is then put through what is called a Web Scrape. Any social media profile tied to that email will be able to pull their demographic information (age, gender, location), allowing your business to build its customer demographic.
The ZenReach software then conducts your email marketing for your business through the use of Smart Emails. These emails automatically get sent out to first time visitors, repeat customers, or lost customers. It knows when to send out the emails by logging the last time that guest visited your establishment. It can even build specific email lists for you. If you are a restaurant who is curious about who your Sunday brunch crowd is, you can have the software begin to make separate email lists for guests just attending Sunday brunch.
If you are an owner or decision maker of a restaurant, auto service center, concert venue or any business in the Wilmington Delaware area and reading this section and scratching your head wondering “what’s a walk through rate?!?!”, the team at Advertising Is Simple will be happy to fill you in.
A Walk Through Rate is how often someone returns to your establishment after they receive one of your smart emails. If a guest returns to your establishment within a week after receiving a smart email from your business, they are counted towards your walk through rate. This walk through rate is used to gauge the success of your email marketing campaigns. What’s even cooler is that if you know what a customer spends on average in your business, you can tie that figure into your walk through rate, which then starts making a graph of the money expected to have been generated from your email marketing campaigns.
Tired of dealing with fake reviews on Yelp from people looking to get something for free from your business? Are you even more tired of your satisfied customers not leaving any reviews about how much they enjoyed your business? Well, ZenReach can help with that too! It will send notifications to guests currently using your free wifi asking them to leave a quick and simple review.
If a guest were to leave a 4-star or 5-star review, it will offer them to chance to have it promoted to sites like Yelp. If a guest leaves between a 1 to 3-star review, it will then forward that review to whoever your business has handling customer relations, allowing them to fix the indifference away from the prying eyes of the internet.