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Increase Leads and Sales With Digital Advertising

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The sensory overload that is the internet can make it difficult to get the attention of your target audience. While laying the foundation for an internet presence by posting relevant and valuable content, graphics and video to web properties and on social media is an important part of digital marketing; these strategies don’t often generate speedy results.

Creating strategic digital advertising campaigns can help speed up your advertising efforts by creating new leads and sales for your business.

Curious about what digital advertising strategies to use?

Check out our latest video on Lead Generation and Making Your Advertising Dollars Work Harder for Your Delaware Business:

Step 1: Identify the Right Search Criteria

With access to an unprecedented amount of data on consumers and their personas, marketers have gained great insight on how to better target customers.  Details like location, age, interests and Internet activity provide valuable data to help create effective and less intrusive ads.

Step 2: Advertise On the Appropriate Ad Networks

The best platform is different for every industry and business. Advertising on the mediums where you get better engagement makes good business sense. To do this you need to know your audience and find out where they spend their time.

Step 3: Put Campaign Tracking in Place

Campaign tracking allows you to eliminate certain keywords, times or target groups aren’t working before wasting money.

Step 4: Carry Out Split Tests

Split testing similar keywords, images and text is a effective strategy in maximizing the ROI of your digital advertising campaigns.

Step 5: Measure, Improve, Repeat

Try a number of different formats of digital advertising to determine which strategies work best for your business.

Get in Touch Now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Digital Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

The Ins and Outs of Social Prospecting for Lead Generation

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Inbound marketers realize the important role that social media plays in the market place. Facebook, alone offers 1 billion opportunities to connect with your ideal customer. Twitter has 230 million!

So what are you waiting for?

Social Prospecting Offers Industries of All Types and Sizes opportunities to identify and engage potential prospects. Simple strategies, such as social listening, can generate real leads for your business and translate into higher sales and growth for your business.

Who doesn’t want that?

We’ve created an eBook ‘How to Use Social Media to Find New Leads’ that can steer you towards the right strategies for finding potential prospects on Twitter, Facebook, LinkedIn, Pinterest and Google+.  Use this Social Prospect Workbook to get you on the right track to finding, connecting with and hopefully creating new customers.

How to Use Social Media to find New Leads: Social Prospecting Workbook

With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. We got you covered, our guide will teach you the fundamentals of finding and identifying new customers.

This free, 19-page guide is a great resource for helping businesses get started on all the popular networks and generate new leads through each social media platform.

Every worksheet includes:

  • Short preparatory work to make the actual prospecting easy.
  • Visual instructions on how and where to find prospects.
  • Pro tips that will help you get the best results.
  • Prescriptions (Marketing Rx) for success.
  • Take-home exercises for follow-up prospecting

Grab your free copy of our How to Use Social Media to Find New Leads: Social Prospecting Workbook, how-to-guide below and start crafting the quickest and most effective way find potential customers and generate leads!

Fill Out the Form Below and Get your free copy now >>

HowToGuide-How-to-Use-Social-Media-to-find-New-Leads

 

Get in Touch Now!

If you have and questions or would like to find out more about how Advertising Is Simple can help you compete in the Social Marketplace and manage your reputation, get in touch …

AdvertisingIsSimple | 302.407.0431 |info@AdvertisingIsSimple.com

How to Make Your Advertising Dollars Work Harder

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Check out our latest video on 5 Ways to Make Your Advertising Dollars Work Harder For Your Delaware Business:

 

Whether you are looking to come up for a certain keyword in a certain location or age group, advertising platforms have become more sophisticated in helping you reach your target market. But many business owners fail to utilize the latest technologies in marketing, either because they are running PPC campaigns themselves and don’t know how. Or their marketing partner is not up-to-date with the latest marketing trends.

Don’t toss those advertising dollars out the window. Get better results by using the right search criteria and advertising on the right platform. Be sure to track and test your campaigns. And finally, measure, improve and repeat.

If your marketing partner is not doing any of the above, then it might be time to contact us. We stay current with the latest trends and help our clientele get the most bang for their advertising dollars.

Get in Touch Now!

If you have any questions or would like to find out more about how Advertising Is Simple can help you manage your marketing campaign, get in touch …

AdvertisingIsSimple | 302.407.0431 | info@AdvertisingIsSimple.com

How to Nail Your LinkedIn Company Page

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Having the right connections and building relationships with those connections is how a business grows. Networking in real life and online is a great way to generate leads.  While many view LinkedIn as a job search tool, it has become so much more. It has evolved into a professional social networking site that is a terrific business-to-business marketing tool.

LinkedIn is a major lead generation platform for both prospective customers and employees.   It can give you the ability to connect to your ideal customer in order to expand your business’ reach. If you take the time to do it right, you could be effectively adding to your online presence through great SEO practices and engaging content that will get your audience to take notice and make you an authority in your industry.

Every like, comment, and share increases your reach. Building online credibility is tantamount to better manage your Company’s reputation, which is a precious commodity.

Many businesses start up a LinkedIn Company page because they heard that’s what they should do. They hastily design it and begin posting content without laying out their marketing objectives.

That is a mistake.

Our advice is to set up clear goals and ways to measure results. Lay out a marketing plan for 6 to 12 months. There are a variety of tools within LinkedIn that businesses can use to fine-tune campaigns for their specific  objectives.

For example, let’s say you want to use LinkedIn as a recruitment tool. Creating a career page to strengthen your employer branding can save as much as 50% per hire. If you want to segment your messages to hit the right audience, creating showcase pages can be very effective.

Want to find out more about using LinkedIn for Business?

Fill Out the form below to get our ‘Visual LinkedIn Guide’

 

visual guide to linkedin

If you would like to talk with us about how we can help you with your LinkedIn marketing plan, get in touch.

www.AdvertisingIsSimple.com

Info@AdvertisingIsSimple.com

302-407-0431

The 30 Greatest Lead Generation Tips, Tricks & Ideas

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The 30 Greatest Lead Generation Tips, Tricks & Ideas

Check out these proven – yet often overlooked – lead generation strategies

Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.

That’s why we’ve compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.

Download these 30 tips to learn:

  • What makes the best lead-generating content
  • What drives killer landing page performance
  • How to create offers that are impossible to ignore
  • Secret website optimization tips with A/B testing
  • …and more!

Thanks to our partners, Famous WSI Results for sharing this guide to generating more quality leads for your sales team.

30 Greatest Lead Generation Tips, Tricks & Ideas

Fill Out The Form Below and Get your free copy now >>

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