Advertising Is Simple Delaware

A Full-Service Advertising Agency in Delaware | Digital Marketing | Seo

Call 302-407-0431

Review Us on Google
 
Visit Our WSI Partner Site
 

Don’t be Tricked into Paying for a ‘Not-so-Smart’ Website Design

by

It could be costing you more than you imagine. Your website is the home base for all your marketing efforts. The design should be clean and eye-appealing with the right optimized content and calls to action. If it’s not up to snuff, you could be throwing away your marketing dollars.

“Your website is your most valuable asset”. Think long and hard on how quickly internet use has grown and changed in last decade. Internet usage has more than tripled since 2005 (3,174 million). Making your website inviting and relevant can help to grow your customer base.

“57% of companies DON’T Know how to optimize copy on their landing pages.”

The average internet user in today’s market researches on line before making any major buying decision. They’ve become much more sophisticated and expect a pleasant and optimized experience when visiting your website. When pages takes too long to load or fail to meet the mobile friendly test, users will quickly abandon your site and head to the competition.

That’s why Advertising Is Simple would like to offer you some of our slightly sarcastic insights made in this month’s Cheat Sheet ‘Experts Guide to Flushing Your Website Budget Down the Toilet’ that helps you avoid making these website design mistakes.

You can also download this Cheat Sheet in PDF format by clicking this button:

Share with us on facebook the things that makes your Website Standout!

Advertising Is Simple | 302.407.0431 |info@AdvertisingIsSimple.com

Need Better Brand Loyalty? Watch This

by

Carrying out this 5 step plan using a combination of web research, a mobile ready blog, email, social media and customized landing pages will make you stand out from the crowd – and ultimately realize an increase in repeat business.

 

Share with us on facebook one thing that makes your Social Media Marketing Plan Standout!

Advertising Is Simple | 302.407.0431 | info@AdvertisinIsSimple.com

At Last, The Secret to Getting More Customers is Revealed

by

I’ve never heard a business owner utter, “Gee, I wish I had less customers.” How about you? Are you looking to remain status quo on the customer front? I didn’t think so.

If you are looking to grow your customer base, there are a number of factors you’ll need to get in place. Make it a point this holiday season to end the year on a positive note and get more business by taking these 4 steps.

Watch Our Latest Video: Adaptable Digital Marketing That Wins New Business

In conclusion, keep in mind that innovative tools such as Hootsuite, HubSpot and gShift can provide the direction you need to adapt and improve your online marketing so you can win new clients, and increase repeat business.

If you would like help to adopt a more adaptable digital marketing plan for your business, get in touch with your local Famous WSI Results, your Digital Marketing Consultant today.

 

302.407.0431

MatthewD@AdvertisingIsSimple.com

 

Tracking Your Digital Marketing Success

by

There is much to making your digital marketing a successful endeavor. In fact, all the factors involved can make your head spin. Yes, the digital arena is a tough place, but avoiding the challenge can cause you to fall behind your competition.

Try looking at Digital Marketing in this simplified form as laid out in this infographic ‘The 3 Ps of Tracking Your Digital Ecosystem’. The 3 Ps being Properties, Path and Purpose combined with understanding your customers and making their experience with your brand a positive one.

In the first P, properties, you’ll see that there is some that you have full control over, such as your website and some that you have some control over, such as your social media sites, and some that you have no control over, such as review sites. Control might not be the optimal word, as you can steer reviews and social media in your favor when you monitor and address issues in a timely manner. In fact we just posted a blog about that a few weeks back; How to Turn Negative Social Media Comments into a Positive for Business.

The second P is path – this is important because you need to access exactly how your customers are interacting with your brand and layout a clear path with Call-to-Actions in the proper property locations to make their journey as seamless as possible. Once you get your customer to make the desired actions, such as a purchase, you’ll need to follow through with a hearty thank you or some expression of how much you appreciate their business. This will serve to create better brand loyalty and repeat business.

The final P, purpose is essentially the reason for your existence. If the purpose of your website is to convert visitors into customers, then your analytics should focus on how many leads and sales you’re receiving.  By defining your companies main goal and taking effective steps to measure your success, you have a clearer idea of what is and what is not working.

Any successful business owner will tell you that sales don’t just happen, they are earned through developing a sound business plan, great customer service, effective branding and advertising.

Enjoy!

3 ps of digital marketing

 

Share with us on facebook why you think your Website Stands out!

info@AdvertisingisSimple.com | 302-407-0430 | www.advertisingissimple.com

There’s Big Changes in This Year’s Holiday Shopping Trends

by

The Holidays are literally right around the corner. You’ve had your marketing plan in place well before Halloween, right? It’s scary to think that people are doing their shopping earlier every year.

According to Think with Google’s ‘5 Holiday Shopping Trends to Watch in 2015’ infographic, 48% of holiday shopper did their shopping on or before Cyber Monday last year. Over a quarter of them said that they had done some shopping before Halloween.  Believe it or not, 40% of shopping occurred online last season.

What does this tell you?

It is pretty safe to say that you need to be ready early.  Evidently, many brands lost sales last year because they waited to launch their holiday campaigns on the more traditional shopping days, such as Black Friday, Small Business Saturday and Cyber Monday.

It also shows that digital matters, so even if you are a brick and mortar store, having a real internet presence is important. Businesses need to be approachable online more than ever. That means monitoring and utilizing the social channels where your customers hang out to the fullest capabilities. The flow between your social channels, your website’s landing pages and your marketing plan need to be seamless.

Check out this infographic by The Shelf that shows how online research and shopping is expected to dominate this year’s holiday shopping trends and how unbiased bloggers giving holiday gift giving advice are expected to be a big influence.

While many businesses want to say there is no way measure the ROI, it’s beginning to look like the price of ignoring Social Media Marketing is too high. The top social network that influences holiday buying is Pinterest.

Courtesy of: The Shelf
Hopefully, you’ve got all your marketing plans in place to capitalize on this holiday season. Share with us on facebook what holiday marketing strategies works for your business.

AdvertisingIsSimple| 302.407.0431 | info@AdvertisingIsSimple.com

Advertising Is Simple Logo
14 Ashley Place
Wilmington, DE 19804
Phone: (302)407-0431

Follow Us:

Want to Grow Your Business?

Get a Quote
 
Advertising Is Simple BBB Business Review