Marketing Blog Offering Advertising Tips in Delaware

7 Ways to Up Your Sales this Holiday Season

November 11, 2015 by Advertising

The holidays will soon be here. Are you ready?

With Thanksgiving a few weeks away, I’m sure you have already planned out your holiday marketing strategy, right? NO?

A word of advice … it’s important to put some thought into your holiday marketing plan. It will make the year end on a more positive note. There is a lot of money spent over the holidays; you’ll want to be sure that your customers spend it with you versus your competitors.

Think of ways to connect with your customers emotionally and tap into the spirit of the season. This is the time of year where people are focused on giving thanks, spending time with friends and family. Yes, it’s a chaotic and stressful time. Help your customer de-stress by making their shopping experience a positive one.

Community Service: Show support to the community by sponsoring a food drive or collecting clothing and toys for needy families. Many of your customers are looking for ways to make the season more meaningful by sharing with those less fortunate.
Holiday Cards: Let your customers know how much you appreciate their business by sending out a ‘Thanksgiving’ card with a personalized special offer just for them. For example, if Customer A repeatedly purchases a certain product or service, provide them with a coupon for that particular item. Continue to send out cards that may invite them to a special event, sale, discounts or free gift promotion.
Email: Use email to get customers excited about upcoming deals – be sure to capitalize on Black Friday and Cyber Monday. Offer a contest, game or countdown to get more engagement. Send out more often to take advantage of the ‘buying mood’.
Holiday Landing Pages: Create Holiday Landing pages that you can send customers to from your social media and emails. Be sure to have several different designs and do some split testing to determine the highest converting pages.
Social Selling: Make sure your social selling plan is well thought out by using holiday specific images, hashtags and special offers. Your customers will be searching for deals. Using the correct hashtags and keywords will help to attract those customers that are primed to spend. It’s perfectly acceptable to offer multiple offers this time of year. Your customers will appreciate it!
High Sales Days: Take advantage of the highest selling days of the season; have special promotions for Black Friday, Small Business Saturday and Cyber Monday.
Give a Stellar Buying Experience: By preparing for the shopping frenzy, you can make your customer service stand out from the rest. Carry plenty of stock, hire extra cashiers, offer free gift wrap and have displays with pre-wrapped gifts. Be sure to provide an incentive for your buyers to return by attaching a special discount offer to the receipt.

Share with us on facebook what holiday marketing strategies works for your business.

info@AdvertisingisSimple.com | 302-407-0431 | www.advertisingissimple.com

Turn a Negative into Positive for Your Brand

November 4, 2015 by Advertising

Every brand comes across a disgruntled customer at some point. When that customer posts a negative feedback on one or more of your social media pages, it’s up to you to turn it into a positive. The important thing to remember is that people who post complaints on social media just want to be heard. AND many times the way a company responds can make all the difference!

It is imperative that you take the time to read over their post and try to figure out a way to make the situation better. Most of the time, customers write a negative review in the heat of the moment. After they post and have some time, their anger will subside a bit.

It doesn’t matter if you agree with them that your company did something wrong, you are in the public arena and saying “I’m sorry” you feel that way about your experience goes a long way. Acknowledging their pain and making it clear that you’d like to fix the situation not only shows this particular customer that you care, but it shows everyone monitoring the post that you care. Did you know that 33% of negative reviews turn positive when you respond?

Once you’ve acknowledged your unhappy customer, try to take the conversation private by encouraging them to email you the details. Often a little humility or humor can diffuse the situation.

For example, check out how Australian grocer “Woolworth’s turns negative social media feedback into positive PR”. An unhappy customer, Ryan Goodall, used Facebook as a sounding board when he was upset about getting overripe avocados from a local Woolworths. He posted a picture along witty tirade about how disappointed he was that the avocados did not live up to the Woolworth’s ‘the fresh food people idea’.

Within 20 minutes, the social media team of Woolworths responded, “Ryan!-the disappointment is more than we can bare! Private Message us your number and we will hook a brother up.” This humorous and sincere response triggered a huge amount of kudos from social media users. The original post received 35,000 likes and over 2,500 shares.

By listening and acting proactively, Woolworths was able to get more positive traction for its brand. The moral of this story is that your brand should be consistently monitoring its social channels and promptly respond to any negative feedback in the most positive appropriate manner possible in order to flip a negative situation into a positive one.

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If You Don’t Make Your Business Mobile-Friendly Now, You’ll Hate Yourself Later

September 25, 2015 by Advertising

Businesses across the globe are making a mobile optimized experience for smartphone users a top priority. So should your business.

With mobile usage surpassing desktop and 25% of all searches being done from mobile devices, not optimizing for mobile users is like handing over a quarter of your possible customers to your competitors that have embraced the mobile marketplace.

Making contact and taking action are important features to take into consideration when planning out a mobile website. Many smartphone users are making spur of the minute decisions, such as where to eat or purchase an item by searching for reviews, price comparisons and product specifications from their mobile device.

What exactly are smartphone users looking for in a mobile website?

Site Speed
Big mobile-friendly navigation buttons
Easy access to business contact information
‘Click to Call’ button
Engaging Videos
Social Media links
Easy Access to Information
Easy to Use Search Bar
Limited scrolling & pinching
Option to visit non-mobile site
Ability to save information for later

It is important to have a clean and efficient design that fits a small screen and is easy to navigate. Google updated its algorithm this past April to give higher ranking to those businesses whose sites are mobile optimized for mobile searches.

Check to see how mobile friendly your site is using Google’s ‘Mobile-Friendly’ Test

If a site is not mobile-friendly, users get annoyed and that is bad for business and bad for your rankings in search engines. Over 70 percent of mobile users say that a well-designed mobile site is important to them and over 60 percent of them say they will leave a non-friendly one.

Advertising is Simple can design the mobile-friendly website your customers are demanding, give us a call today!

info@AdvertisingisSimple.com | 302-407-0431 | www.advertisingissimple.com

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If You Don’t Make Your Business Mobile-Friendly Now, You’ll Hate Yourself Later

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