Things happen quickly in the digital world and it should come as no surprise that website design has been rapidly changing over the last few years. With google implementing their mobile-friendly algorithm that ranks those websites that are mobile optimized higher in mobile search results, as well as the explosion of consumer penchant for graphic content such a videos and visually appealing content, it has become necessary for a constant monitoring and adjustments to a company’s digital strategy.
A well-maintained website generates more leads and helps to grow business. If your website is more than a few years old, it is safe to say that you are in need of a website makeover. While redesigning your website should focus on the visual elements, form and function need to work well together. Make sure to incorporate SEO (search engine optimization) from the beginning. Building a beautiful website does you no good if no one can find it!
In this article he list these 5 quick website makeovers that can help kick-start your website makeover:
1. Add Customer Testimonials
2. Use a Responsive Design
3. Test Multiple Landing Pages
4. Include an Explainer Video
5. Provide Calls to Action on Every Page
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